Old growth update
- Details
- Published on Sunday, 29 November -0001 16:00
- Written by editor
Help get this video with Mark Ruffalo and David Suzuki on TV
If a tree falls in a forest, and no one’s there to hear it, does it make a sound?
In the case of the movement to save some of the last, big old growth trees in British Columbia, it turns out that sound is more like a siren-call.
With powerful Indigenous-led blockades, a groundswell of public support, and unprecedented media coverage – we’re at a critical tipping point in this campaign. But the B.C. government is still stalling on its promise to protect at-risk old growth forests across the province.
That’s why we joined forces with Indigenous leaders, scientists, and celebrities like Mark Ruffalo and David Suzuki to produce an urgent plea that will be impossible for B.C. Premier John Horgan to ignore. The video has already gone viral, and now we have a plan to launch a massive TV ad campaign to get this video in millions of living rooms across the country. But TV ads are expensive, and we need your help to pull it off.
Less than 1% of forests in B.C. still have big, old growth trees. Scientists have already mapped out what areas are at-risk and need immediate protection from logging, so ancient trees aren’t being lost while longer term consultation is happening. It’s now been over a year since the government’s own expert panel made an urgent recommendation for the government to act – and the pace of logging is only accelerating.
It’s hard to understand why the government is still dragging its heels — and the small deferrals announced so far come nowhere close to what’s needed to protect these last giants. But the rapidly growing movement to protect old growth forests is what gives me hope that we are very close to seeing something shift. This movement has been around for generations – led by Indigenous peoples – but tipping moments like these don’t come around very often. And we can’t afford to let them pass us by.
If we launch a massive TV ad campaign, this powerful video featuring Indigenous leaders, international celebrities, and prominent scientists will be seen by millions — sending a clear message that people across B.C. — and the world — are watching.
We’ve got prime time ads reserved on CBC National and Global News, but we need to raise $32,450 by midnight on Sunday to pull it off.
Stand is a community of over half-a-million strong. Using our collective power, we can speak out loudly for these last standing giants and make sure our call is impossible to ignore. We are so grateful for your drive and passion to protect these old growths.
In determination,
Logan McIntosh
Digital and Campaign Strategies Director
Stand.earth
Stand.earth challenges corporations, industries, and governments to prioritize the well-being of people, our environment, and our climate by creating long-term, effective solutions. None of this work is possible without your support.
Bellingham office: 1329 N State St., Bellingham, WA 98225 On traditional Lummi and Nooksack Lands
Vancouver office: 5307 Victoria Drive, Suite 347, Vancouver, BC V5P 3V6 On Unceded Territories of the səl̓ílwətaʔɬ, xʷməθkwəy̓əm, and Skwxwú7mesh Nations
