The dirty little secret of nonprofit journalism

Details: Published on Sunday, 29 November -0001 16:00; Written by editor

The Intercept’s membership program was started based on the crazy idea that readers would voluntarily donate to support the kind of independent investigative journalism that the corporate media simply won’t do.

And so far, that bet has paid off. Your donations have been a key source of funding that’s allowed us to deepen and expand our reporting without fealty to any politician or party.

But the success of our membership program conceals a dirty little secret: Only 1 percent of The Intercept’s readers ever make a donation.

So today we’re asking you to join the 1 percent of readers who donate by making a Giving Tuesday donation — which will be MATCHED... 100 percent by a generous donor.

If you’ve saved your payment information with ActBlue Express, your donation will go through immediately:

DONATE ANOTHER AMOUNT →

We know that some readers sincerely can’t afford to make even a small donation. That’s why we don’t hide our journalism behind a paywall. Our mission is to serve everyone — not just those who can afford an expensive subscription.

But if you can afford to donate even a small amount, today is a perfect time to chip in. Every Giving Tuesday donation before midnight tomorrow will be doubled by a generous donor, helping us reach our Giving Tuesday goal of $75,000.

Click here to make a donation and claim your Giving Tuesday match.

STAND WITH THE INTERCEPT →

Thank you,

The Intercept team

First Look Institute is a 501(c)(3) charitable organization (tax ID number 80-0951255).

The Intercept’s mailing address is:
First Look Institute
P.O. Box 27442
Washington, DC 20038

The Intercept is an award-winning nonprofit news organization dedicated to holding the powerful accountable through fearless, adversarial journalism. Our in-depth investigations and unflinching analysis focus on surveillance, war, corruption, the environment, technology, criminal justice, the media and more. Email is an important way for us to communicate with The Intercept’s readers, but if you’d like to stop hearing from us, click here to r0 from all communications. Protecting freedom of the press has never been more important. Contribute now to support our independent journalism.