Save the bees
- Details
- Published on Thursday, 12 February 2015 08:22
- Written by editor
Bees are dying by the million -- and Bayer, one of the biggest producers of bee-killing pesticides, is launching a massive PR campaign to stop efforts to save the bees.
Will you chip in CA$63 in to fight back?
Paov,
Bees are dying by the million -- so what is Bayer, one of the world's biggest producers of bee-killing pesticides, doing about it?
It's paying scientists to do bogus research claiming that its pesticides aren't actually harming the bees at all.
These are the same dirty tricks that the oil industry uses to attack climate science and that the tobacco industry used to deny that cigarettes cause cancer.
But we've got a plan to make Bayer's lies backfire. We're launching an ad campaign calling out Bayer for its lies -- so that consumers know that buying Bayer products means funding the global bee die-off. Will you chip in CA$63 today?
Yes, I'll donate CA$63 to help stop Bayer's bee-killing pesticides.
If enough of us chip in, we can hit Bayer where it's vulnerable -- using heavily targeted, sophisticated online advertising to reach out to key audiences of consumers, gardeners and scientists that Bayer is trying to woo. Even a small donation can help us reach thousands of people with our message. And when people hear what Bayer is doing, they're shocked. If we raise even more, we can even work to take out ads in local media where Bayer is located.
Bayer's spin machine is absolutely shameless. Not only is it paying phony experts to attack the science, it's also launching a slick PR campaign to distract the public.
For the last two years, it has hosted a "Bayer Bee Care Tour" and opened two "Bee Care Centers" in Germany and the U.S. to delegitimize the science showing that its chemicals are killing bees.
Bayer has even produced a children's book called "Toby and the Bees," which tells kids that Bayer's pesticides aren't the reason bees are dying.
But we can make all this backfire on Bayer by simply calling Bayer out and making sure consumers know what the company is up to. Every time the company organizes a phony "bee care" event or releases a bogus study, we'll use social media and hard-hitting ads to call Bayer out.
That way, all Bayer's PR money will accomplish is to draw attention to the fact that it is killing bees -- putting pressure on the company to pull its bee-killing pesticides off the market. Will you chip in CA$63 to help get this campaign off the ground?
Yes, I'll chip in CA$63 today.
Thanks for all you do,
Paul and the team at SumOfUs
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More information:
Follow the Honey: 7 ways pesticide companies are spinning the bee crisis to protect profits, Friends of the Earth, 28th April 2014
SumOfUs is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.
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