Dirty Denim: Not good enough

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Published on Sunday, 29 November -0001 16:00

Written by editor

SumOfUs r1 ...

A,

Last week some of the biggest polluters of the denim industry, Levi’s, Gap, Guess and Lee, came out with a weak non-committal statement just in time for Climate Week. The PR machine behind the fashion industry is clearly feeling the pressure for these giants to take accountability for their environmental impact. Our pressure is working, but unfortunately, the commitment these industry execs made just isn’t good enough.

Brand execs have delayed to commit to the safety of our communities and our environment for another TWO YEARS. That’s right, for another two years while wildfires, floods, and hurricanes wreak havoc on our planet the denim industry will continue with profitable business as usual - outsourcing production to countries with weak environmental standards and pumping massive amounts of emissions into our atmosphere.

This can’t stand. With your help, we’re not going to let the CEOs of these massive brands rake in the positive press from this greenwashing - we need concrete actions to slow the devastating rate of climate change and we need them NOW. Taking another two years to make changes to their emission standards is nothing to be proud of.

Will you help spread the word about your campaign and make sure these fat cats know that we’re not convinced?

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Dear Friends,

Friend,

The denim industry is getting away with murder. I’m standing up against greenwashing and demanding denim executives take their responsibility to the safety of our planet and our communities seriously - we can’t wait another two years to fix their broken system.

Click here to take action with me

A

Thanks for all you do,

Maggie, Liz, and the SumOfUs team

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More Information:

300 Global Companies Commit to Science-Based Climate Targets Ahead of Climate Week NYC, Triple Pundit, 18 September 2017.

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