Luxury jewellery retailer Bulgari is propping up the genocide of the Rohingya people.
Can you share this video calling on Bulgari brand ambassador Bella Hadid to cut ties until the company stops buying gems from Myanmar?
A,
Italian luxury brand Bulgari is still buying gems from Myanmar.
With Cartier now joining other major brands in boycotting these conflict gems (thanks to you!), the tide is shifting and Bulgari is now an outlier. The time to act is now: we can use the momentum from your win with Cartier to step up pressure on Bulgari.
Bella Hadid is one of the most influential supermodels in the world. She has spoken out for Palestinian and refugee causes and has prominently rallied against President Trump's Muslim ban.
If we can show her that thousands of us are demanding she take a stand against gems that help fund the Rohingyan genocide, it might just tip the balance and convince Bulgari to stop doing business with Myanmar.
For Myanmar’s military, involvement in the huge export of gems is an essential income stream. Almost all the world’s superior quality jade originates in Myanmar, and 95% of the world’s rubies. Definitive figures of the national production value do not exist, but various estimates identify the gems and jade industry to be Myanmar’s most valuable non-renewable resource.
Not surprisingly, military-affiliated companies get a decent slice of the profitable action: issuing mine licensing and permits, running auctions and controlling a share of every mine.
Cartier’s announcement that they have stopped sourcing gems from Myanmar leaves Bulgari leading the field of luxury jewellery brands funnelling funds to a military widely reported to be engaged in extrajudicial beheadings of its own people. The company’s current collection prominently features Burmese sapphires, rubies and jade.
Bella Hadid recently stepped out on the red carpet weighed down by Bulgari's Festa necklace, featuring a huge Burmese sapphire.
Thanks for all that you do,
Hanna, Tricia and the team at SumOfUs
More information:
Could buying Christmas jewellery be funding genocide? Guardian, 20 December 2017
Why Muslim supermodels Bella and Gigi Hadid are powerful weapons against Trump Guardian, 25 July 2017
6,700 Rohingya Muslims killed in one month in Myanmar, MSF says Guardian, 15 December 2017
Festa Necklace Bulgari Catalogue, 20 December 2017
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