Jam of the Week: Cognitive Dissonance #1

Details: Published on Tuesday, 24 May 2016 13:45; Written by editor

Hey all you Culture Jammers out there,

This week we’re embarking on a journey to create some widespread cognitive dissonance. We start by whacking this poster up in malls and shopping areas all over the world.

Follow this link to download a printable poster.

Cognitive dissonance is a high tension state between two opposing beliefs. It works like a pie in the face, first inducing confusion, then anger, and finally an intense desire to correct the imbalance — to recover the consonance that has been lost.

It’s an incredibly transformative force . . . a way to get people to reconsider what they hold dear and what they take for granted . . . the jolt that gets people to rethink their life choices.

Cognitive dissonance feels like low level grass roots fun, but it could be a way to kickstart a world revolution: we ambush people, first in malls, then in gasoline stations, then in supermarkets and all over the physical and mental environments . . . we inject radical ideas into people’s heads and set the tone for a new world order to come.

This week lets hit the malls and see how it works . . . and then, over the next few months let's place these provocative mindbombs in all kinds of unlikely places.

for the wild,

Team Adbusters

Midnight adventure

Last week we challenged you to join the worldwide guerrilla gardening movement and rewild your city.

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