We have a crazy idea

We have a crazy idea r1 ... View this e-mail in your browser Dear Narwhals,

It’s been a pretty epic six months since we launched as The Narwhal. We knew having a tusk coming out of our head was going to set us apart, but to be honest we didn’t expect things to go quite this, um, swimmingly.

To recap:
  • We launched as The Narwhal in May
  • In August, we hired a full-time Alberta reporter (thanks to reader donations)
  • In the past six months we’ve published 18 gorgeous photo essays, 13 investigations and 62 in-depth articles
  • In October, we hosted our first Nights with The Narwhal event, which sold out in 24 hours
  • Our readership is growing by the day. Nearly 100,000 people read The Narwhal in October
  • In November, we won four Canadian Online Publishing Awards
  • We shattered our goal of reaching 500 founding members, months ahead of schedule

We couldn't have done any of this without you — our readers. Thank you!

We have just one last thing to do before we basically collapse for a much-needed holiday break. It’s a bit of a crazy idea, but the whole notion of launching an independent, made-in-Canada, reader-funded investigative news site was a bit bananas from the outset — and you’ve made believers out of us, so here we go.

So many of you have commented on the quality of the photograph we publish. Wouldn’t you love to have some of those images on your coffee table?

We’ve got design and printing quotes and have done the math: we need just 100 readers to give $100 to make the dream of an annual print edition a reality. Can you give $100 or more today to create a print edition of The Narwhal?

Today is Giving Tuesday, a day of giving back to good causes, created as an antidote to the madness of Black Friday. And for today only, we’re giving t-shirts to every single donor of $100 or more.

Time and time again we’ve heard from readers who wish there was a print edition of The Narwhal because it’s just so nice to hold something real in your hands sometimes, isn’t it?

Please give generously today to help make The Narwhal annual print edition a reality and get your hands on one of our gorgeous T-shirts.

A printed magazine will not only be beautiful, informative and entertaining — it will also help us reach more people with our independent journalism and give us a way to showcase our best work with potential donors.

Thanks so much for all you do, from all of us here at The Narwhal!

Emma Gilchrist

P.S. As an added bonus for contributing $100 or more today, we’ll make sure you’re one of the first people to receive the very first print edition of The Narwhal hot off the presses.

P.P.S. We are obviously going to print this masterpiece on FSC-certified 100% post-consumer recycled paper, so don't worry about that. Please help make this crazy dream come true today.
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