Charmin toilet paper

Guess how much recycled fiber the brand uses? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌‌

Charmin is one of the most recognizable toilet paper brands in the world. Its parent company, Procter & Gamble, prides itself on being ‘made from nature’. But Procter & Gamble isn’t telling you that Charmin is really flushing nature down the toilet.

This week, and NRDC launched a new report highlighting how single use tissue paper products—like toilet paper and paper towels—are heavily impacting primary forests. The impacts are massive — nearly half of all pulp exported from Canada goes into single-use paper products like toilet paper and paper towels. Charmin, one of the biggest toilet paper brands in the world, contains no recycled fiber. That means that Charmin and its parent company, Procter & Gamble, are significant destroyers of the Boreal forest, habitat to wildlife including the endangered Woodland caribou.

Tell Charmin to stop cutting down forests for toilet paper and tissue products.


Here’s how it works: In order to make any type of paper, you need pulp. Pulp can be made from any variety of different sustainable sources, including post-consumer paper (that's paper that’s had at least one trip through a recycling box), as well as responsibly sourced plants like bamboo or even some tree plantations.

But despite being a $66 billion dollar corporation, Procter & Gamble sources a very large portion of its pulp from intact forests — forests like the Boreal, where over a million acres are cut down by industrial activity every year.

Do you think a $66 billion corporation like Procter & Gamble should find responsible sources for its paper? Click here.

At a time when we need standing forests to fight the worst of global warming, massive corporations like Procter & Gamble continue to cut down large swaths of forest for throwaway paper products. Each year, the equivalent of hundreds of thousands of acres are cut in Canada’s primary forests in order to supply pulp for the US tissue sector.

As the owner of Charmin — one of the largest toilet paper brands in the United States — Procter & Gamble should be sourcing its products responsibly. It’s not like the company can’t afford it!

Click here if you think a $66 billion corporation should stop cutting down forests for throwaway paper products. has successfully challenged massive global corporations like P&G before… and we’ve made big wins for forests and for the climate. Under our previous name, ForestEthics, convinced massive global companies like 3M and Staples to shift their paper source to more sustainable sources. Altogether, we’ve gotten companies to shift more than a billion dollars of spending to more sustainable sources. Today, with the public clear about the climate crisis, the need for intact and pristine forests is greater than ever. That’s why we’re going after Charmin and its parent corporation, Procter & Gamble: We know they can do the right thing. They just need to be convinced.

Join the campaign to transform the throwaway paper industry. Click here.

For the forests,

Tyson Miller
Forest Programs Director

Stand challenges corporations, industries, and governments to prioritize the well-being of people, our environment, and our climate by creating long-term, effective solutions. None of this work is possible without your support. DONATE $5 San Francisco office: 650 California Street, 7th Floor, San Francisco CA 94108 On traditional Chochenyo and Karkin Ohlone Lands
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