RIP the Amazon?

A,

As fires continue to rip through the Amazon, the EU is negotiating a deal with South America that would stoke the flames even more.

The so-called Mercosur deal could be a death warrant for the Amazon. France and Ireland have threatened to veto it -- now we desperately need your help to force other key countries to follow suit and defeat the deal.

If you chip in today, you’ll fund strategic polling to show the world, and key EU decision-makers, that we won’t stand by this deal while the Amazon burns.

Are you in?

If you've saved your payment information with SumOfUs, your donation will go through immediately:

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Thanks for all that you do,
David and the team at SumOfUs

Here's my original email:




The Amazon is burning—devastated by demand for cheap beef and soy.

And the EU is on the verge of closing a trade deal with Brazil that will stoke the flames even more.

Can you make a donation now to save the Amazon from this disastrous trade deal?

If you've saved your payment information with SumOfUs, your donation will go through immediately:

Donate CA$93 nowDonate CA$140 nowDonate CA$186 nowDonate another amount

A,

Fires are being intentionally ignited across the Amazon—and it’s putting our very survival at stake.

The Amazon produces a fifth of the oxygen produced by Earth’s plants and trees. It’s the ancestral home to millions of Indigenous people. And it’s the habitat of rare animals like jaguars and sloths.

Backed by the pro-corporate Brazilian president, illegal loggers are burning the Amazon to clear land for cheap beef, soy, and timber.

And the EU is about to make things worse by closing in on a deal to import more products grown from the Amazon’s ashes. But you have a chance to stop this, A.

Ireland and France have threatened to veto the deal—now we need to force other leaders to follow suit fast. With your donation today, we can commission public polling and targeted advertising so they can’t miss our message. Can you chip in to cover the cost?

If you've saved your payment information with SumOfUs, your donation will go through immediately:

Donate CA$93 nowDonate CA$140 nowDonate CA$186 nowDonate another amount

Already this year, there have been 75,000 fires in the Amazon. A football pitch is lost there every single minute. You can even see the smoke from space.

The so-called Mercosur-EU trade deal is a ticking time bomb for the Amazon, and this is our moment to leverage the media spotlight to block it from being approved.

But we need to act fast before public attention dies down. You and I know what’s at stake as the Amazon burns, but we need to connect the dots between the fires and global trade while the world is watching.

If you chip in today, we can launch rapid response ads and strategic polling to show the world, and key EU decision-makers, that we won’t stand by while the Amazon burns.

If you've saved your payment information with SumOfUs, your donation will go through immediately:

Donate CA$93 nowDonate CA$140 nowDonate CA$186 nowDonate another amount

Now’s our moment, A. In September, the European Union Parliament and Commission get together again after the summer break. Together we can keep the pressure up, and make sure they know this issue—and people like you and me—won’t just go away.

The good news: You have the opportunity to make a serious impact here. Together, we’ve beaten awful trade deals before: when TTIP threatened our climate and planet, you jumped into action and stopped it. When we come together as a community, we can stop even the biggest corporations and governments in their tracks.

Can you chip in to power this campaign?

If you've saved your payment information with SumOfUs, your donation will go through immediately:

Donate CA$93 nowDonate CA$140 nowDonate CA$186 nowDonate another amount

Thanks for all that you do,
David and the team at SumOfUs


More information:

Mercosur trade deal gives EU leeway to pressure Brazil on Amazon fires: Maas. Reuters. 26 August 2019.

Ireland will vote against Mercosur deal if Brazil fails to protect Amazon – Taoiseach. The Irish Times. 23 August 2019.

SumOfUs is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

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