We won against Walmart

A,

You did it! Less than 24 hours after thousands of SumOfUs members like you flooded Walmart with messages and calls, the giant corporation stopped selling its ‘All Lives Matter’ merchandise.

"Black Lives Matter" has been the key rallying call in the United States and Canada for the fight for racial justice. In response, anti-black and racist groups have used ‘All Lives Matter’ as a code and dog whistle to show they stand against racial justice.

So when we saw that Walmart was selling ‘All Lives Matter’ merchandise on Wednesday, we knew that we had to speak up. Thousands of you took action, and less than a day later, Walmart has pulled the anti-black lives matter products off its shelves.

Share the news of the win with your friends and family!

Earlier this month, Walmart, like many big brands, put out a statement saying that “Without question, Black Lives Matter.” But selling and profiting from the sale of anti-Black Lives Matter merchandise is total hypocrisy and rather than take responsibility, Walmart initially tried to pass the buck. That was until thousands of SumOfUs members got involved!

SumOfUs has a history of pushing companies to stop selling hateful products. In 2018, after... a sustained campaign, we got Canadian tech company Shopify to ban hate groups like the Proud Boys from selling items through its platform too.

Thanks for all you do,

Angus, Amelia, Nick, Luca, and the team at SumOfUs

More information:

'All Lives Matter' shirt removed from Walmart Canada's website after backlash, CTV, June 25th, 2020




Breaking: Walmart is selling "All Lives Matter" merchandise on its online store.

The billion dollar corporation claims to support Black Lives Matter but is profiting off a slogan used by racists.

Can you add your voice and call on Walmart to stop selling 'All Lives Matter' products now?

Message Walmart

This is the email we sent to members on Wednesday:

"Black Lives Matter" has been the key rallying call in the United States and Canada after the movement that rose up to protest the tragic deaths of George Floyd and Regis Korchinski-Paquet.

But anti-black and racist groups have responded with their own slogan: ‘All Lives Matter’. It may sound harmless at first glance but this slogan has become their rallying cry: a way to delegitimize the Black Lives Matter movement -- threatening and intimidating those on the side of racial justice.

A, we just discovered that Walmart is selling All Lives Matter merchandise on its Canadian online store.

This multi-billion dollar corporation is helping promote a dangerous counter-movement to Black Lives Matter and is skimming off some tidy profits in the process.

Walmart is already under heavy pressure to take the merchandise off its shelves and if we flood them with calls, emails, and comments on social media, we can get them to stop selling these hateful products.

Send an urgent message to Walmart calling on it to stop selling All Lives Matter shirts now

Really make your voice heard by phoning Walmart too and leaving comments social media demanding the company takes action:

At its face, the phrase "All Lives Matter" sounds benign -- but the people that use the term, and context of which they use it makes it extremely problematic.

In Toronto, Black people accounted for 37 percent of victims of police violence, even though Black people make up 8 percent of the population. Or viewed another way -- Black Torontonians are 20 times more likely to be shot by police than the city’s white residents. Anti-Black racism is more than just a US problem as some in Canada like to believe.

So at its best, the phrase All Lives Matter pull the focus away from Black Lives Matter.

At its worst, the phrase has become code and a dog whistle for racists that stand for white supremacy.

Walmart knows the controversy around “All Lives Matter”, which is why it is distancing from the product already -- saying that it's a third-party seller's fault.

But ultimately the buck stops with Walmart: Walmart can pull these products off its site today. And if we push them hard while the controversy is all over the media, we can get them to stop selling these shirts now.

Message Walmart calling on it to stop selling All Lives Matter shirts now

Really make your voice heard by calling Walmart too and leaving comments social media demanding the company takes action:

In response to unprecedented waves of protests since George Floyd’s murder, Walmart, like many big brands, put out a statement saying “Without question, Black Lives Matter.” But selling and profiting from the sale of anti-Black Lives Matter merchandise is total hypocrisy.

We won against corporations that profit off hate before. After relentless pressure, we got Shopify to ban hate groups like the Proud Boys from selling items through its platform. And if we call all Walmart to drop its “All Lives Matter” merchandise now, we can win another victory on corporations profiting off hate again.

Message Walmart

Thanks for all that you do,
Angus, Nick, and the team at SumOfUs


More information:

Walmart Canada investigating after outrage over 'All Lives Matter,' 'Blue Lives Matter' apparel, CBC, June 23rd, 2020


SumOfUs is a community of people from around the world committed to curbing the growing power of corporations. We want to buy from, work for and invest in companies that respect the environment, treat their workers well and respect democracy. And we’re not afraid to stand up to them when they don’t.

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