r1 Stop Charmin’s tree-to-toilet pipeline ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌‌


Hey friend,

The Canadian boreal forest is under threat. At this moment, Procter & Gamble (P&G) is cutting down centuries old trees from the boreal forest to make butt wipes. But it doesn’t have to be this way – if only P&G incorporated recycled fiber into its flagship Charmin brand toilet paper, millions of trees would be saved.

Charmin is the largest at-home toilet paper brand in the US and its parent company, P&G, refuses to change the product’s recipe to be more forest-friendly. With the massive climate crises and pandemics we are facing, we must come together to protect our forests against the force of a giant corporation that upholds forest destruction and greenwashing.

Will you please send an email to Procter & Gamble CEO David Taylor asking him to stop cutting down critical forests?


Charmin may advertise its TP as “ultra soft” and “ultra strong” but in reality, Charmin is ultra wrong. The 100% virgin fiber that...

Charmin is made from uses fiber from primary forests (that have never been industrially logged before) in the Canadian boreal in Canada. To make matters worse, P&G hasn’t put plans in place to ensure that its fiber isn’t coming from threatened species habitat.

The iconic TP brand claims that its paper products are made of “sustainably-sourced” and “fast-growing renewable fibers”, but reality is millions of acres of boreal forest is logged each year, in part to keep up with the growing demand for tissue products in the US. As a result, the boreal forest is left scarred and bare. There is nothing sustainable about clearcutting ancient trees to make fancy toilet paper that “glides” on your skin. Especially when that forest is actually a vital resource in mitigating climate change.

There is a reason why forests are called “the lungs of the earth” – every year the boreal forest in Canada alone removes carbon dioxide equivalent to the annual emissions of 24 million passenger vehicles. Keeping the boreal forest intact is vital because it converts massive amounts of climate-altering carbon dioxide into life-essential oxygen. How amazing is that?! And a variety of species, like the endangered woodland caribou, billions of songbirds, and hundreds of Indigenous communities rely on this majestic forest to live and thrive.

If you see how important it is to keep the boreal forest intact, join me in emailing P&G call it to protect forests now.

Thanks to your relentless support – the emails you’ve sent, the petitions you have signed, your generous donations, and your commitment to this issue, we are changing the tide of this narrative. Corporations can longer go under the radar while they wreak havoc on vital forest like the boreal. You and I, alongside thousands of our comrades are leading the fight to protect nature. We are taking a stand for what is right, and we are demanding change now. We are standing up for the forests.

We will continue to push P&G to stop flushing our forests, and transition to a sustainable sourcing practice.

Intact forests are critical to our fight against climate change, will you take a moment to send P&G a message to let the TP giant know that we will not accept its lip service anymore.

Working towards large-scale protection of majestic forested areas like the boreal is just the work was created to take on. Protecting forests is in our DNA, back from when we were founded more than 20 years ago as ForestEthics. Over the years we've been proud to help protect millions of acres from logging in the Great Bear Rainforest, Inland Temperate Rainforest, Northern boreal forest, and in Chile.

For the forests,

Erdene Batzorig,
Digital Associate challenges corporations, industries, and governments to prioritize the well-being of people, our environment, and our climate by creating long-term, effective solutions. None of this work is possible without your support. DONATE $5 San Francisco office: 548 Market Street, Suite 74196, San Francisco, CA 94104-5401 On traditional Chochenyo and Karkin Ohlone Lands

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Vancouver office: 5307 Victoria Drive, Suite 347, Vancouver, BC V5P 3V6 On Unceded Territories of the səl̓ílwətaʔɬ, xʷməθkwəy̓əm, and Skwxwú7mesh Nations

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