Zara

Zara’s millionaire CEO is bankrolling Uyghur genocide in China.

With your help, we’re putting his shameful secret on full display in a national newspaper.

Can you chip in to stop Zara profiting from Uyghur genocide?

Uyghur concentration camp in China

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A,

"They have a chair called the 'tiger.' My ankles were shackled, my hands locked to the chair ... They had thick wooden and rubber batons ... needles to pierce the skin, pliers for pulling out your nails.”

Mass torture, rape and forced sterilisation -- welcome to life in a Uyghur concentration camp in China.

And Zara is buying cotton produced by inmates in these state-run factories.

Uyghur activists are pleading with them to stop. So far, Zara has refused. You could... change that.

Zara’s CEO -- Pablo Isla -- wants to be seen as the ‘nice guy’ of the fashion industry. With your donation, we’ll take out a scathing ad in a national Spanish newspaper -- showing his country he’s profiting hand over fist from one of the worst crimes against humanity of our time.

We have the designs ready to go, but full page national ads don’t come cheap -- and with hundreds of thousands of Uyghurs being churned through these labour camps, every single second counts:

If you’ve saved your payment information with SumOfUs, your donation will go through immediately:

Donate CA$85 nowDonate another amount

We know we can win campaigns like this in the fashion industry because we’ve done it all before. When tens of thousands of SumOfUs members called on leading fashion brands to ensure the safety of Bangladeshi workers -- H&M, Zara and Benetton all got on board.

This time we have a head start -- H&M already went public refusing to buy Uyghur camp cotton. But when the government of China slammed this decision, spineless Zara execs ran for cover, deleting a statement opposing Uyghur forced labor from its website.

There’s no reason Zara can’t take a stand, just like H&M. If it did and other brands joined, the government would have no choice but to back off the bullying and reconsider the horrifying treatment of Uyghurs.

But Zara is banking on the world ignoring its role in legitimising Uyghur forced labour and genocide. And CEO Pablo Isla doesn’t want this shameful secret tarnishing his image.

You can change that. Just CA$85 will help buy up the ad space we urgently need to put Zara’s genocide profits on full display, and point the finger of blame firmly at its ‘good guy’ CEO.

If you’ve saved your payment information with SumOfUs, your donation will go through immediately:

Donate CA$85 nowDonate another amount

Thanks for all that you do,
Vicky, Anna and the SumOfUs team


More information:

Under pressure in China, Zara deleted a statement about Xinjiang. Quartz. 25 March 2021. Call to action on human rights abuses in the Uyghur Region in the apparel and textiles sector. End Uyghur Forced Labor Coalition. 1 October 2020. H&M Faces Boycott in China Over Stance on Treatment of Uyghurs. New York Times. 24 March 2021. What it's like inside the internment camps China uses to oppress its Muslim minority, according to people who've been there. Business Insider. 1 September 2018.

SumOfUs is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

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