Journalism has been struggling for years. Now its on life support.

The numbers don’t lie. The journalism industry is in deep, deep trouble.

The numbers don’t lie. The journalism industry is in deep, deep trouble.

From 2008-2020, nearly two-thirds of the newsroom jobs at U.S. newspapers vanished. Then the pandemic hit, and the floor really dropped out.

More than 90 local newsrooms have shut down completely during the pandemic. Other newsrooms were gutted with layoffs, and few if any went entirely unscathed.

And then, in an additional blow, public interest in the news cratered after Donald Trump left office, with ratings at cable TV news channels like CNN crashing by as much as 50 percent after Trump’s departure.

There’s no sugarcoating it. The core business model that the journalism industry relied on for the last 100 years is dying. But we can’t afford to let investigative journalism die out simply because it doesn’t attract advertisers.... We need a new model — and that’s why The Intercept is an independent, nonprofit, reader-supported publication.

Thanks to stalwart support from a major funder and donations from readers, The Intercept has managed to avoid the kinds of bloodbath layoffs that so many of our respected colleagues have faced. But we’re not immune to the same economic trends affecting the entire industry: As web traffic has declined this year, new donations have begun to level off.

Reader support is a key part of how The Intercept funds our operation, but we’ve fallen significantly behind our ambitious target for 2021. Will you make a donation to help sustain the one-of-a-kind investigative journalism of The Intercept?

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The Intercept was founded to fill gaps in the existing media landscape. Investigative reporting. Adversarial journalism. Deep-dive probes to uncover the secrets that the wealthy and powerful prefer to keep hidden.

When news outlets are forced to make cuts, this kind of original reporting is often the first to be eliminated, because it’s expensive. But investigative reporting that truly holds the powerful to account is crucial to our democracy.

As a nonprofit, we accept no advertising on our website and rely on donations from readers and members to help support our journalism. And with revenue and donations down across the news industry, we’re making an urgent request to all our readers to step up and chip in whatever you can.

Will you make a donation to help support the hard-hitting investigative reporting of The Intercept?


Thank you, The Intercept team

First Look Institute is a 501(c)(3) charitable organization (tax ID number 80-0951255).

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The Intercept is an award-winning nonprofit news organization dedicated to holding the powerful accountable through fearless, adversarial journalism. Our in-depth investigations and unflinching analysis focus on surveillance, war, corruption, the environment, technology, criminal justice, the media and more. Email is an important way for us to communicate with The Intercept’s readers, but if you’d like to stop hearing from us, click here to r0 from all communications. Protecting freedom of the press has never been more important. Contribute now to support our independent journalism.

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