Bottled Water Giant Admits Claims of Recycling Are “Puffery”
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- Published on Sunday, 29 November -0001 16:00
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Bottled Water Giant BlueTriton Admits Claims of Recycling and Sustainability Are “Puffery”
Sharon Lerner
BlueTriton, owner of Poland Spring and other brands of water packaged in plastic, stated in a court filing that its claims of sustainability are “vague and hyperbolic.”
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The gas company sowed panic in a bare-knuckle marketing campaign after a court ordered the shutdown of its STL pipeline.
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