The mission is to keep hope alive

‘The mission is to keep hope alive’ r1 ... The Narwhal's masthead logo A portrait photo of Jane Goodall. Hope is hard to come by these days. Even Jane Goodall, ever the optimist, understands why people might be feeling a sense of despair. But she has a remedy for that.

“Stop looking all around the world, just think about where you are, or some project that you really care about, and roll up your sleeves and do something about that.”

Do something about it. As I chatted with Goodall over Zoom this week, I couldn’t help but feel like it was a bit of a full-circle moment. When I told her I’m one of the founders of The Narwhal, she chimed in with: “I know about it. I’ve even been given a copy!”

In 2018, Carol Linnitt and I dreamed up an idea for an online magazine in response to twin crises: the collapse of the natural world and the collapse of good beat reporting about the environment. Since Day 1, The Narwhal’s mission has been to cover stories that nobody else is covering while exposing hard truths, bridging divides and exploring solutions.

It’s an approach Goodall told me she believes in wholeheartedly.

“I’ve been telling the media that yes, we need to know about the doom and gloom, but we also need to have stories about all the positive things going on around the world. And then people will say, ‘Oh, they’ve done that, I could do it too.’ It gives some hope that not all is doom and gloom.”

When Carol and I talked about our vision for non-profit journalism back in 2018, many people laughed us out of the room and said a new model for news was a pipe dream. But, thanks to the support of readers like you, we’ve managed to prove them wrong. In less than five years, The Narwhal has become Canada’s largest environment bureau. And we’ve done it all as a sustainable, independent, non-profit news organization that doesn’t run any advertising whatsoever.

As I get ready to ring in a new year of groundbreaking reporting here at The Narwhal, I’ll be thinking of Goodall’s sage advice: “I have a mission. And the mission is to keep hope alive. And encourage people to take action now, not just moan and groan.”

If you believe in the power of journalism to create a better world, there’s no time like the present to voice your support: every dollar you give to The Narwhal from now until Dec. 31 will be matched by a generous group of donors. That means a $50 donation turns into $100 and a $100 donation becomes $200.

Please give what you can today, and you’ll qualify for a 2022 tax receipt.

Take care and thanks for keeping hope alive,

Emma Gilchrist
Co-founder and editor-in-chief

P.S. From now until the end of the year, every dollar you donate to The Narwhal will be doubled. Choose to be hopeful by giving what you can today.
Let’s make double the difference

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