Over 223,000 of us spoke up -- including you. McDonalds listened. And acted!
- Details
- Published on Tuesday, 12 May 2015 14:00
- Written by editor
SumOfUs
Paov,
McDonald’s – the world’s largest fast food chain – just released a new commitment to eliminate deforestation from its global supply chains, making it the first global fast food chain to do so.
McDonald’s size and scale means the new commitment could force real change, pushing the industry to separate tropical deforestation from its supply chain.
The company will start by releasing action plans for five priority products -- palm oil, beef, fiber-based packaging, coffee, and poultry. We still need your help to make sure the first plan — for palm oil — is strong.
We must urge McDonald’s to release an action plan for palm oil with an ambitious timeline and the strongest possible protections for tropical forests.
Can you copy and paste the following comment on a post on McDonald’s Facebook page?
McDonald’s, please ensure your upcoming palm oil action plan includes these points:
- A commitment to source palm oil only from suppliers whose entire operations meet McDonald’s deforestation commitment principles and practices.
- An ambitious time-bound target for supplier compliance.
- Mechanisms for verification of origin of raw materials down to the palm oil plantation level.
Thank you!
Click here to paste the comment above on to McDonald’s Facebook page.
If McDonald’s includes these points, it can set an industry-leading standard for the sourcing of deforestation-free ingredients.
For more than a year, we and our partners have worked with McDonald’s to help it understand the deforestation risk in its supply chain, and urged it to adopt stronger standards. But without your urging, the company wouldn’t have taken this issue seriously. This is a tremendous step forward for the climate, tropical forests, and endangered species, and we couldn't have done it without you.
We’ve pushed McDonald’s on other issues too -- after hundreds of us turned out on April 15 to support living wages for McDonald's workers, New York Governor Cuomo announced he would raise the wages of fast food workers. Now, help us make McDonald’s palm oil commitment the best that it can be.
Thanks for transforming the palm oil industry,
Taren, Hanna, Fatah, Nicole, Carys, and the rest of us at SumOfUs.
Original email
McDonald's just signed a historic pledge to combat deforestation -- but it continues to buy palm oil made from destroying the last remaining habitat of the Sumantran tiger.
Tell McDonald's to only buy palm oil from responsible suppliers.
Paov,
McDonald’s is using unsustainable palm oil, and it’s not good news for the Sumatran tiger or Borneo pygmy elephant: their rainforest homes are being systematically destroyed for massive palm oil plantations in Southeast Asia.
The palm oil industry’s rampage is also fueling climate change -- releasing billions of of tons of greenhouse gases every year, and making Indonesia the world’s third largest climate polluter.
But due to pressure from people like us, the largest palm oil producers have promised to halt deforestation for one year. Now we have an opportunity to fundamentally change how major companies like McDonald’s source their palm oil -- or the tiger, the orangutan, and the elephant will be at risk once again.
Tell McDonald's to seize this opportunity and adopt a responsible palm oil policy.
McDonald's buys palm oil to make a range of products -- from Baked Apple Pie to Spicy Chicken McBites. If we could get McDonalds to adopt a no-deforestation palm oil policy, it would show the palm oil producers that there's no going back. The palm oil industry would be forced to make its one year separation from deforestation permanent, if it wants to sell to leading consumer brands in the future.
The best part? McDonald's just joined a pledge at a UN Summit to help cut global deforestation rates in half by 2020, so we suspect it's open to the idea of changing its palm oil policy to be tiger-friendly.
But McDonald's has a way to go still. It currently relies primarily on controversial "RSPO GreenPalm" certificates, which give a few dollars to sustainable producers while allowing McDonald's to buy any palm oil on the marketplace, regardless of its sustainability.
McDonald's: Keep your word to reduce deforestation. Adopt a responsible palm oil policy now.
This isn't only about getting McDonald's to clean up its own act, but also to use its significant influence with suppliers to reform the whole palm oil industry, especially those producers who are linked even more directly to rainforest destruction and human rights abuses.
Together, we've already convinced Kellogg's and other big companies to change their ways, causing a shift in the global palm oil supply chain. Similar organized consumer pressure has dramatically slowed the rate of deforestation in Brazil. McDonald's can be moved with public pressure too.
Tell McDonald's to adopt a deforestation-free palm oil policy.
Thank you for all that do,
Kaytee, Eoin and the SumOfUs team
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More information:
Palm oil companies say they'll put forest destruction on hold. But what happens next?, Greenpeace UK, September 19, 2014
Palm oil scorecard company profiles: McDonalds, Union of Concerned Scientists, March 1, 2014
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