PepsiCos palm oil
- Details
- Published on Monday, 01 February 2016 09:45
- Written by editor
A,
Next week all eyes in the US will be on the Super Bowl. It's the biggest event of the American sporting calendar which makes it a huge deal for its biggest sponsor -- PepsiCo.
PepsiCo also sponsors rainforest destruction. Its new palm oil commitment contains massive loopholes that mean the Indonesian rainforest is still threatened.
Endangered species like the Sumatran tiger and orangutan will still lose their habitat, and workers -- many of them children -- will still be exploited.
PepsiCo spends a lot of money to promote itself to Super Bowl fans, and it doesn't want those millions of people to learn about the real cost of its snacks.
Let's use PepsiCo's big moment in the spotlight to tell the world that it isn't playing ball when it comes to responsible palm oil.
Here are two things you can do to spread the word and keep up the pressure:
Join the Twitter thunderclap to Tweet about PepsiCo's forest destruction
If you don't use Facebook or Twitter, please forward this email to your friends so they can take part.
The Thunderclap holds back your message along with thousands of others -- then sends them all at the same time during the SuperBowl. PepsiCo won't be able to ignore the flood!
We know this works because we've done it before. Last year we crashed the Super Bowl with a viral Doritos ad which demanded its parent company, PepsiCo, adopt a responsible palm oil policy.
At the end of last year the new policy was announced -- but it just doesn’t go far enough.
PepsiCo's current palm oil commitment excludes its partner in Indonesia -- Indofood -- which makes all PepsiCo’s products in South-East Asia.
It just so happens that Indonesia is the world’s biggest palm oil producing country. Oil palm plantations are the cause of devastating forest fires that rage for months, leaving endangered orangutans, tigers and elephants without food or shelter, and people breathing in thick, acrid smoke day after day.
The rainforests are vital for protecting our climate, too. Ancient rainforests absorb and store a lot of carbon dioxide -- burning trees release greenhouse gases back into the atmosphere making deforestation a leading cause of climate change.
PepsiCo is really dragging its feet on this one. The SumOfUs community has already had victories with McDonald's and Yum! Brands (owner of KFC, Pizza Hut, and Taco Bell) who have committed to zero-deforestation policies. Let's make PepsiCo join the team.
Thanks for all that you do,
Carys, Kat, Hanna, Sondhya and the team at SumOfUs
P.S: If you don't use Facebook or Twitter please forward this email to your friends and ask them to join instead.
**********
More information:
New palm oil commitment, new loopholes from PepsiCo Rainforest Action Network, September 21 2015
SumOfUs is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy. Please help keep SumOfUs strong by chipping inr0
