Cindy Crawford
- Details
- Published on Monday, 08 August 2016 11:00
- Written by editor
A,
Remember when Cindy Crawford, the biggest supermodel in the 90s starred in that steamy Pepsi ad?
Well we’re bringing that back (kind of).
To crash the launch of Crystal Pepsi (it’s hitting grocery store shelves in the US right now!), we’ve created a spoof ad to get under Pepsi’s skin and force it to only use responsible palm oil.
To pressure Pepsi, we need as many people as possible watching the video. That’s where you come in.
Can you watch and share the ad Pepsi doesn’t want you to see?
Pepsi buys over 470,000 metric tons of palm oil per year to make products that we buy like Doritos, Cheetos, Quaker Granola Bars, and Lay’s potato chips.
The reality of what happens on oil palm plantations is very different to Pepsi’s fun, sexy advertising campaigns.
Pepsi’s conflict palm oil is driving rainforest destruction and the extinction of already endangered animals like orangutans, tigers, and elephants. Workers in the palm oil industry are paid unethically low wages, and many don’t have adequate health and safety protection.
With the launch of Crystal Pepsi today, now’s a good time to spread the word about Pepsi’s practices, by watching the video and sharing the video with your friends, family, and colleagues.
Click here to watch the video and then share it with your friends.
Last year we made a Doritos spoof ad together, and thanks to the SumOfUs community, the video went viral, clocking over 20 million views. This helped bring PepsiCo back to the negotiating table, and forced it to come up with a new palm oil commitment.
But it’s still not good enough. Pepsi’s palm oil policy does not cover its producer in Indonesia, IndoFood.
That’s why we have to keep up the pressure. Campaigning by the SumOfUs community has already pushed big companies like McDonald’s, Starbucks, and Kellogg’s to adopt responsible palm oil policies.
Our eyes are set on Pepsi. We know this tactic works -- but we need your help to make this ad a real showstopper.
Click here to watch the video and then share it with your friends.
Thanks for all that you do,
Carys, Kat, Hanna, and the team at SumOfUs
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More information:
IndoFood: A Massive Loophole for Conflict Palm Oil, Rainforest Action Network
Crystal Pepsi is Officially Making a Comeback, Fortune, 29 June 2016
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