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Denim execs are about to get a rude awakening

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Published on Wednesday, 23 August 2017 06:45
Written by editor
SumOfUs r1 ...

Hi A,

The campaign against the dirty denim industry is heating up. Over the past few weeks, SumOfUs members have flooded the phone lines of corporate headquarters demanding these giants commit to the Paris Climate Agreement and take responsibility for the emissions in their supply chains.

But they still won't budge.

That’s why we’re taking this fight to the next level by calling Calvin Klein, Wrangler, and American Eagle Outfitters out publicly on Twitter for their filthy behavior.

There’s nothing a CEO hates more than bad publicity. These multinational corporations have teams of people dedicated to monitoring their brands' mentions on social media.

With your help, we can get their attention and show these fat cats that we know their polluting secrets and we're not going away.

Call out Calvin Klein on Twitter ►

Two white models wearing denim laying on a couch with the words There's a dirty secret in your jeans and a Calvin Klein logo displayed

Call out American Eagle on Twitter ►

A young white woman wearing denim with the American Eagle Outfitters logo and text displayed that says There's a dirty secret in your jeans

Call out Wrangler on Twitter ►

A male model dressed as a cowboy wearing denim sounded by hay bails with the Wrangler logo and text displayed that says There's a dirty secret in your jeans


Thanks again,

Maggie, Liz, and everyone at SumOfUs


Not on Twitter? Here is an email you can copy and share if you prefer:

Dear Friends,

The denim industry is getting away with polluting our planet and putting our communities at risk.Will you join me and help put an end to this corporate greed? SIGN HERE: https://sumofus.org/filthy-fashion?source=taf

Thank you,

A

SumOfUs is a community of people from around the world committed to curbing the growing power of corporations. We want to buy from, work for and invest in companies that respect the environment, treat their workers well and respect democracy. And we’re not afraid to stand up to them when they don’t.

Please help keep SumOfUs strong by chipping in CA$3

Chip in CA$3

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